I am often asked what is it about typography that I love so much. The thing about me is that I am a very intuitive designer. A lot of the design decisions I make are based on intuition. This is a personality trait where I rely very heavily on the gut feeling. On introspection I... Continue Reading →
Overtime I have realized my favorite part of typography is creating letterforms. The relationships of the different elements, the interactions the balancing of the weight, it's almost therapeutic to sit for hours and create letterforms. Off late I have been dabbling with letterforms from regional Indian scripts. It have opened up a whole new exciting... Continue Reading →
I recently started getting my insomnia back, and like most creative minds, I (think) I get my best ideas at night... I was scrolling through my phone and found a piece I had written a few years back, it still spoke to me. So at 3 am, I decided to make an experimental type piece... Continue Reading →
Typography and packaging are my two most favourite things, and to see them together like this is just divine! I visited a huge wine shop in Delaware, and some of the packaging was spectacular. In fact alchohol package is one project I really want to work on! Seems like the design aesthetic in the industry... Continue Reading →
Came across this really great signage in New York, right next to Parsons. Love the interaction of the words and play with surfaces.
I love experimenting with letterforms, the lower case g is my favourite glyph (after the & of course) here are some random experiments I did while working on a branding project.
So there are a dime a dozen websites which will explain the meaning of stress in typography, so I am just going to give a quick explanation The first typefaces, designed in the 15th and 16th centuries, emulate calligraphy, therefore there is a certain variation in the stroke of the letters, the transition of the... Continue Reading →
I got fascinated with hand lettering about a year back, and I have been trying on again, and off again to do something interesting in the space. My recent obsession is with grids, I bought a book that has all sorts of interesting grids, and I have been creating various letterforms. I loved working with... Continue Reading →
Why is it called X height? The X height of a typeface is the height of the lowercase letter, excluding the ascenders and descenders, i.e. the distance between the baseline and the tops of the letters. Ever wonder why is it called x height, and not any other letter? When we analyse the anatomy of... Continue Reading →