IKEA–REBRAND

  The first thing that jumped out to me when I saw this is that the new logo looks so much more balanced! The counter space of the E has been expanded and made consistent, and the counter space of the A has been expanded as well. These subtle changes go a long way to... Continue Reading →

Randomtypethoughts

I am often asked what is it about typography that I love so much. The thing about me is that I am a very intuitive designer. A lot of the design decisions I make are based on intuition. This is a personality trait where I rely very heavily on the gut feeling. On introspection I... Continue Reading →

Randomtypeforms

Overtime I have realized my favorite part of typography is creating letterforms. The relationships of the different elements, the interactions the balancing of the weight, it's almost therapeutic to sit for hours and create letterforms. Off late I have been dabbling with letterforms from regional Indian scripts. It have opened up a whole new exciting... Continue Reading →

Randomtypexperiments

I recently started getting my insomnia back, and like most creative minds, I (think) I get my best ideas at night... I was scrolling through my phone and found a piece I had written a few years back, it still spoke to me. So at 3 am, I decided to make an experimental type piece... Continue Reading →

Typ-O-package

Typography and packaging are my two most favourite things, and to see them together like this is just divine!  I visited a huge wine shop in Delaware, and some of the packaging was spectacular.  In fact alchohol package is one project I really want to work on! Seems like the design aesthetic in the industry... Continue Reading →

Lolli & Pops

Visited this AMAZING candy store in Philadelphia–Lolli and Pops! Chocolate + Awesome Typography, It doesn't get better than this .... While the design is fantastic, what really wowed me was the production and the attention to detail! This client seems like a designer's dream come true. From foiling to embossing, to embroidery,  and even large... Continue Reading →

Fun with Glyphs (g)

I love experimenting with letterforms, the lower case g is my favourite glyph (after the & of course) here are some random experiments I did while working on a branding project.

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